Set up TikTok Pixel

So you’re already using TikTok to market your products, but you want to make sure you’re doing it right? Unlock the platform’s true marketing potential with TikTok Pixel. We’ll show you how to get set up.

Why do I need TikTok Pixel?

TikTok Pixel integrates your Spreadshop with TikTok, enabling an exchange of information. Including:

  • Basic page views
  • Feedback on the performance of your TikTok ads
  • an overview of how often order processes were started in your Shop and how many were actually completed so you know how good your conversion rate is

This gives you an insight into the behavior and preferences of your customers. Information gathered here helps you to optimize your future marketing activities.

How can I use TikTok Pixel?

Similar to Instagram, you need a TikTok Business Account, as well as campaign account in the TikTok Business Centre, before you can use TikTok Pixel. Easily done, just by clicking here.

Follow the instructions to set up TikTok Pixel. As it says, just copy the pixel and go to your Partner Area to integrate it. Done!

Please note: It can take up to 24 hours before your Pixel is ready to go live.

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