Organizing Your Shop by Topics

The "Topics" function will provide a better overview of your Shop. If you offer a lot of designs, the Topics feature will neatly showcase your products. You’ll help your customers quickly find what they are really looking for. Check out this tutorial to see how it works:

Using shop topics is worth considering once you have at least twelve designs in your Spreadshop – then you can create e.g. three topics with four designs each. You can create a total of 25 topics. Your topics are displayed in the navigation bar of your Spreadshop as an additional menu item. In order to keep the preview neat on small screens, we have limited the number of topics to ten.

Your Spreadshop’s first three topics are displayed with thumbnails. This ensures that customers can load your Spreadshop page at the usual speed. The remaining topics are displayed as links.

You can change the order of the topics in the settings (Page Settings> Topics). And the arrangement of your designs within each topic can be customized via the product list page (Page Options > Product List Page > Arrange items).

Individual topics can be deactivated and deleted without deleting designs.

Examples of topic arrangements:

  • contextual (e.g. animals, music, professions, etc...)
  • style (typography, funny, black & white, etc...)
  • occasions/holidays (Christmas, Halloween, birthday, etc...)
  • sales ranking/novelty (bestsellers, new additions, etc...)

When naming your Shop topics, you should have a few SEO requirements in mind. Browser add-ons such as Keyword Everywhere or the Keyword Planner from Google Adwords can help you. First, choose a theme name that best fits the associated designs. Then, check the search volume of this term. It doesn’t need to be super high, but it should still have more than ten monthly searches. You can also easily check on Google to see if your Shop topic is being searched for. Just enter the theme name along with "T-Shirt" and look at the number of hits. Please note: The more designs you add to a theme, the higher it will be ranked on Google.

Please note that the names of your Shop topics are not translated. So if you sell internationally with your Shop, you should choose universally understandable terms. In addition to that, the maximum length of a topic’s name should be 30 characters so they can be easily read on mobile devices.

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